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Here’s Why the News Release Has Outlived Its Usefulness

Here’s Why the News Release Has Outlived Its Usefulness 2000 1333 RooneyPartners

Getting a news release noticed by the press is virtually impossible. There is a smarter and more thoughtful strategy for generating media results.

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Are You a Content Strategy Agency?

Are You a Content Strategy Agency? 1364 2000 RooneyPartners

Organizations navigate a complex – and often confusing – maze of platforms, formats, and strategies to reach their target audiences. Here’s how a content strategy agency can help create clarity.

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Embracing The Power of Learning: A Personal Journey

Embracing The Power of Learning: A Personal Journey 2560 1707 RooneyPartners

For some, learning is just a path to getting another certification or picking up a new skill. But for others, it’s a passion and way of life. 

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Finding My Footing in the Workplace

Finding My Footing in the Workplace 2560 1435 RooneyPartners

Young professionals starting their career paths in the wake of COVID-19 have faced unique challenges their older colleagues never encountered.

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Eyeing the U.S. Market? Digital Analysis Can Inform Your Entry

Eyeing the U.S. Market? Digital Analysis Can Inform Your Entry 2000 1336 RooneyPartners

Getting a foothold in the world’s largest economy is a big deal for any company. Here are four digital strategies you should consider before setting up shop in the U.S.

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Have a Crisis? Call Your Content Team

Have a Crisis? Call Your Content Team 2560 1709 RooneyPartners

A lesson learned in Alaska showcases how content can be an antidote to a crisis.

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RooneyPartners Announces New Senior Digital Content Hire

RooneyPartners Announces New Senior Digital Content Hire 1829 2560 RooneyPartners

RooneyPartners, a New York-based integrated marketing and communications agency, today announced that Weld Royal has joined as a Senior Director.

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RooneyPartners Announces Promotion of Robert Cavosi

RooneyPartners Announces Promotion of Robert Cavosi 2048 1619 RooneyPartners

RooneyPartners, a New York-based integrated communications agency, today announced the promotion of PR veteran Robert Cavosi to the title of Senior Managing Director.

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The Lost Art of Media Relations

The Lost Art of Media Relations 2560 1709 RooneyPartners

Forgive me, but I really can’t stand PR people.
That may seem rude, so let me explain: The vast majority of those tasked with contacting journalists about news releases and story pitches have no idea what they are doing.

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Why Skills Training Is a Top Perk for Job Seekers

Why Skills Training Is a Top Perk for Job Seekers 2500 1667 RooneyPartners

For Millennials and Zoomers starting out in a public relations career, one of the most important considerations factoring into any decision about what job to take is a future employer’s commitment to leadership and skills training.

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