By Weld Royal
Every year for more than a decade, the Content Marketing Institute has surveyed marketers about content planning and strategy. Its most recent results found that the percentage of respondents with a content strategy is increasing, but less than half of those surveyed had a documented one.
If not, why not? Developing a content strategy may be the fastest way to see a return on your investment.
Successful content is not just production. Its success starts with creating a strategy to reach audiences, and then applying production to support that strategy. Content strategy agencies can efficiently align efforts with larger business objectives. A content strategy agency can help an organization use data and insights to plan and create content that motivates audiences and achieve organizational goals.