Translating scientific progress into clear and compelling narratives
Leveraging the strategic storytelling capabilities of a PR agency with the knowledge base of a seasoned healthcare marketing team, RooneyPartners creates distinctive campaigns that educate the medical community and help make a difference in patients’ lives.
We help clients translate complex data into straightforward narratives that engage target audiences while ensuring through planning and measurement that we achieve a positive ROI for our programs.
We map stakeholders and develop lexicons, message platforms and value propositions. We also develop brand strategy and positioning, and work collaboratively with medical and scientific officers, as well as third-party experts, to ensure all messaging and content is clearly, concisely and compliantly explained.
We have significant experience planning and managing medical congresses and overseeing steering committees and scientific advisory boards to gain third-party feedback and optimize all content and communications.