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Here’s Why the News Release Has Outlived Its Usefulness 2000 1333 RooneyPartners

Here’s Why the News Release Has Outlived Its Usefulness

Getting a news release noticed by the press is virtually impossible. There is a smarter and more thoughtful strategy for generating media results.

Are You a Content Strategy Agency? 1364 2000 RooneyPartners

Are You a Content Strategy Agency?

Organizations navigate a complex – and often confusing – maze of platforms, formats, and strategies to reach their target audiences. Here’s how a content strategy agency can help create clarity.

Embracing The Power of Learning: A Personal Journey 2560 1707 RooneyPartners

Embracing The Power of Learning: A Personal Journey

For some, learning is just a path to getting another certification or picking up a new skill. But for others, it’s a passion and way of life. 

Finding My Footing in the Workplace 2560 1435 RooneyPartners

Finding My Footing in the Workplace

Young professionals starting their career paths in the wake of COVID-19 have faced unique challenges their older colleagues never encountered.

Eyeing the U.S. Market? Digital Analysis Can Inform Your Entry 2000 1336 RooneyPartners

Eyeing the U.S. Market? Digital Analysis Can Inform Your Entry

Getting a foothold in the world’s largest economy is a big deal for any company. Here are four digital strategies you should consider before setting up shop in the U.S.

Have a Crisis? Call Your Content Team 2560 1709 RooneyPartners

Have a Crisis? Call Your Content Team

A lesson learned in Alaska showcases how content can be an antidote to a crisis.

The Lost Art of Media Relations 2560 1709 RooneyPartners

The Lost Art of Media Relations

Forgive me, but I really can’t stand PR people.
That may seem rude, so let me explain: The vast majority of those tasked with contacting journalists about news releases and story pitches have no idea what they are doing.

Why Skills Training Is a Top Perk for Job Seekers 2500 1667 RooneyPartners

Why Skills Training Is a Top Perk for Job Seekers

For Millennials and Zoomers starting out in a public relations career, one of the most important considerations factoring into any decision about what job to take is a future employer’s commitment to leadership and skills training.

Virtual Meetings Go Mainstream: Six Things to Know 1920 1278 RooneyPartners

Virtual Meetings Go Mainstream: Six Things to Know

These are still early days in the rapidly unfolding corona virus pandemic, but there’s no…

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