Chicken Soup for the Soul Entertainment, Inc. (NASDAQ: CSSE) is a fast-growing media company building subscription-based and advertising-supported video-on-demand (“VOD”) networks that provide positive and entertaining video content for all screens. The Company also curates, produces and distributes long and short-form video that brings out the best of the human spirit, and distributes the online content of its affiliate, A Plus.
In 2017, RooneyPartners was selected as digital media and public relations agency of record for the company, working directly with the CEO and senior management to deliver integrated communications support for Chicken Soup for the Soul Entertainment’s groundbreaking IPO and subsequent corporate, industry and investor communications goals.
Our integrated communications campaign supported Chicken Soup for the Soul Entertainment’s successful $30 million exchange-listed IPO, generating a substantial flow of high-quality business and financial media coverage in the run-up to, and immediately following, the public offering, which at the time was the largest exchange-listed IPO completed under Reg A+ and the first to list directly on the higher tier Nasdaq Global Market. We also advised the company on website design, search engine optimization and social media strategy, including a crowdfunding campaign on Facebook and Twitter positioned with the tagline, “Invest in a Brand You Love.”
We continue to provide robust digital strategy and media relations services to Chicken Soup for the Soul Entertainment to support communications with professional and individual investors and all key business stakeholders. The campaign is designed to build awareness of the company’s differentiated business strategy as management aggressively drives growth both organically and through licensing and distribution arrangements, acquisitions and strategic partnerships.