Make Space for Possibilities

A campaign that forged connections with architects, designers, general contracts and top executives — even as COVID-19 turned the workplace upside down.

DIRTT, a North America-based modular construction company, engaged RooneyPartners to build a thoughtful digital campaign to reach architects and designers, general contractors, and top corporate executives to begin meaningful conversations about how the company’s innovative building process could provide people-first environments in the post-COVID office.

RooneyPartners conceived of a unifying tagline, created a unique visual identity outside of DIRTT’s corporate guidelines, designed a multi-page microsite to drive traffic and capture leads, and launched smart activations across search and social media that leveraged a variety of assets, including an original brand video. The marketing journey guided audiences through three distinct touchpoints: awareness, engagement, and conversion.

While leads via conversions were the ultimate goal, the multiple stages of the campaign yielded myriad benefits such as increased brand awareness and affinity, interactions ranging from post-sharing to new social media follows, traffic to the campaign microsite, and the creation of valuable custom audiences for retargeting in future campaigns.

DIRTT Environmental Solutions


Digital Marketing Strategy
Web Development
Video Production

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