T. Rowe Price
A publicly-owned global investment management firm with a broad range of financial capabilities including funds, advisory services, and retirement plans sold directly to individuals and through financial advisors.
Raising the Visibility of a Storied Asset Management Firm
Founded in 1937, T. Rowe Price (NASDAQ: TROW) is a well-regarded and successful asset management firm based in Baltimore, Maryland, with a deeply ingrained culture of hard work and humility. The firm sought a trusted public relations partner on-the-ground in New York City that could deliver meaningful press outcomes by leveraging strong and trusted relationships with the financial media.
RooneyPartners became US PR agency of record for T. Rowe Price in 2013. Our charge: generate quality media outcomes and bylined articles in top-tier business and financial media that expand the firm’s reputation for excellence, create visibility for its global investment strengths and highlight its enhanced capabilities in fixed income—while also providing day to day communications strategy advice from a seasoned team of PR agency professionals.
Working closely with the firm’s internal communications team, we have built a strong presence for T. Rowe Price in the financial press.
Our integrated PR campaign includes profiles of select funds and managers, bylined thought leadership for T. Rowe Price executives as well as coverage across all major financial media outlets positioning key investment professionals as experts in their respective disciplines. Highlights of the campaign include bringing T. Rowe Price’s global investment experts to meet with top financial journalists and share market analyses, investment research and white papers—efforts that have helped to highlight the firm’s insights and expertise.
These efforts have resulted in a significantly enhanced media presence for T. Rowe Price with an ongoing, steady stream of quality story outcomes. This has supported the firm’s drive to increase penetration of both institutional and retail markets.