Survey-Driven Public Relations
Driving thought leadership through media relations, social media and a topical custom survey.
Founded in 1905, WB Wood is a prominent furniture dealership and management company with international reach. WB Wood engaged RooneyPartners to raise the company’s visibility through an integrated communications campaign comprising media relations and digital communications.
To establish the company and its CEO as a thought leader on post-COVID return-to-workplace strategies, RooneyPartners developed and fielded a custom survey of c-suite executives in the Northeastern United States, compiling insights on forward planning and estimated timelines for bringing employees back to the office. The survey was marketed to the media and promoted through the company’s social media channels, yielding national and trade media coverage as well as digital reach and engagement.