A global marketing campaign for the Financial Risk Manager designation — the global standard for financial risk.
Recognized in every major market, the Financial Risk Manager (FRM®) designation is the leading certification for risk managers and is consistently in demand by top global banks and firms. The designation is only awarded to professionals who demonstrate the knowledge and ability to anticipate, respond and adapt to critical risk issues.
RooneyPartners was engaged by the Global Association of Risk Professionals (GARP) to design a compelling digital marketing campaign to create awareness of the FRM designation, promote consideration and drive exam registrations.
Conceptualized and executed during the height of the COVID-19 pandemic, the “Brave the Future” campaign inspired prospective candidates to get ahead of uncertainty and shape the future through engaging social media storytelling and a simple, memorable call to action that yielded substantial digital reach, audience engagement and ROI-positive registration results.