New York, NY – January 7, 2025 – RooneyPartners, a New York-based integrated communications agency, today announced the promotions of Ashley Rooney and Jana Lausevic.
Ms. Rooney, who joined RooneyPartners in 2018 as an Associate in the firm’s Digital and Social Media Practice, has been promoted to Senior Associate.
“Ashley Rooney combines technical expertise in organic and paid social with a strong understanding of best practices to deliver programs that engage audiences and drive client success,” stated Len Costa, a partner of the firm who runs the agency’s Digital and Social Media Practice. “A Google Digital Marketing & E-Commerce Certified professional, Ashley utilizes advanced tools and digital platforms to design and implement effective social and digital campaigns for clients across various sectors.”
At RooneyPartners, Ashley Rooney and her colleagues create authentic, engaging content and manage data-driven initiatives to optimize campaign performance, helping brands amplify their presence and drive their reach, engagement, and conversion objectives. She supports social media management, influencer collaboration, and audience development, ensuring campaigns align with key objectives and broader business strategies.
Ms. Lausevic, who joined RooneyPartners in 2022 as a Junior Associate following a successful internship, has been promoted to Associate.
“Jana Lausevic is a communications specialist with a fresh approach to public relations and digital campaign management,” stated Marion Janic, an agency partner who runs RooneyPartners’ Media Relations Practice. “Jana supports the RooneyPartners media team by crafting compelling story pitches and targeted media lists and securing coverage of client narratives in top-tier media.”
She also develops data-driven social activations, manages crisis communications, and collaborates with the RooneyPartners creative team to deliver engaging content and digital solutions.”
Jana Lausevic and her colleagues also develop and execute strategies designed to enhance visibility and engagement in diverse verticals, including finance, entertainment, and technology.
Jana graduated cum laude from the City College of New York with a degree in Media Communications and Entertainment Marketing and possesses a strong foundation in brand storytelling and audience engagement. Through her early-career experiences in music A&R, event marketing, and film production, Jana honed skills in creative strategy and client services, which she draws from to support client programs.
RooneyParners Media Relations Practice is differentiated by the firm’s ability to forge strong working relationships with the top-tier business and financial media. RP’s PR practitioners are renowned for taking a bespoke approach to media engagement and an ability to deliver quality and well thought out story ideas directed to select members of the media.
About RooneyPartners RooneyPartners is an integrated communications agency with a proven track record of success in media relations, digital and social media, content strategy, and branding and design. Based in New York City, we enjoy highly collaborative and enduring relationships with both U.S. and international clients in a range of industries, from finance and healthcare to everything in between. Our communications expertise and capabilities are interdisciplinary and global in reach, enabling us to deliver integrated marketing and communications programs across the markets that matter to our clients.
Media Contact: Joe Luongo RooneyPartners LLC jluongo@rooneypartners.com (o) 212-223-0708