Most recently Loren was the Founder and President of Combined Forces Public Relations where she specialized on launching and raising profiles the of early-stage companies and their executives, positioning them for growth by making them attractive targets for investment, partners and employees.

Previously Loren was the Media Director at Middleberg + Associates, one of the leading technology-focused PR firms in the country where she provided media relations counsel for all client teams across the agency. During her career, Loren has led media efforts for such clients as MSNBC.com, AOL, Priceline and dozens of startup and early stage companies, securing them the high-level business, financial and trade coverage they need to take their businesses to the next level.