Gina Pirozzi

Senior Associate

Gina Pirozzi is a pioneer in the field of legal marketing, founding the boutique legal marketing shop G. Pirozzi Consulting in 1992. In that capacity she represented a diverse group of professionals at some of New York’s most accomplished law firms.

Trained as a paralegal and author of the Paralegal’s Guide to New York Law Firms, she joined Shearman & Sterling before gravitating to public relations when she moved to Reid & Priest. Her legal bona fides led to her being hired at G.S. Schwartz Public Relations in New York City, where she developed publicity and marketing plans for a long list of leading law firms. Gina’s keen understanding of lawyers and their culture has made her a fixture on the New York legal marketing scene ever since. She continues to specialize in generating publicity for law firms and still credits paralegal training for her organizational skills and the thorough, detail-oriented programs that regularly deliver best-in-class results.

A graduate of Florida Atlantic University and the Long Island University paralegal program, Gina is Chairman of the Advisory Board for Nassau Suffolk Law Services, served AIRROC on its publications committee for many years, handled PR for the annual ANA/BAA Marketing Law Conference, and served as newsletter editor for the Legal Marketing Association, NALA, and WISTA USA.

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