At RooneyPartners, Barry helps shape and execute content marketing and thought leadership programs in financial services, wealth management, health care and other sectors. The programs, which employ a variety of editorial formats, are carefully aligned with the goals and timeline of an overall strategic PR communications plan. A typical program would involve white papers, magazine articles, opinion pieces and marketing materials, all destined for publication in the mainstream media or the trade press as well as on the client’s website.
Before joining RooneyPartners in 2011, Barry was a business editor at The New York Times, global editorial director of The Boston Consulting Group, managing editor of The National Law Journal and a staff writer at New York’s public television station, WNET Thirteen. He has also served as a consultant to leading think tanks, research institutes and professional services firms, including Ernst & Young, McKinsey & Company, Accenture, Strategy& (formerly Booz & Co.), Knowledge@Wharton, the Manhattan Institute, the Milken Institute, the Korn/Ferry Institute, the Carnegie Endowment for International Peace, the Reputation Institute and the ParisTech Review. In addition, Barry was an adjunct professor of journalism at New York University and is a lawyer admitted to the New York State bar.