
Paula Vasan
Managing Director
Paula is a strategic communications and executive storytelling leader who advises senior executives and shapes narratives that drive measurable business outcomes. Her work spans healthcare, technology, financial services, and the public sector, where she has engaged with leaders on complex, high-stakes issues.
She specializes in executive messaging, thought leadership, and media strategy, helping leaders and organizations translate nuanced ideas into clear, compelling narratives that drive understanding, engagement, informed action, and measurable business outcomes. Paula currently serves as President-Elect of the Public Relations Society of America’s New Jersey Chapter, where she leads professional development initiatives focused on the evolving role of communications, while building a strong network across the communications community throughout the state.
Prior to her work in communications and public relations, Paula was a four-time Emmy Award-winning senior investigative TV journalist. Her reporting has driven measurable impact, including influencing legislation, prompting policy changes, and shifting how leaders approach critical issues. She was honored as Citizen of the Year by the Kentucky Nurses Association, becoming the first journalist to receive the recognition for her work elevating the voice of the nursing profession.
Paula previously led communications for TEDxStLouis, where she developed and executed thought leadership initiatives that significantly expanded audience reach and positioned speakers across media and high-visibility platforms. She also led communications and economic development efforts within local government, aligning messaging with policy priorities and community engagement.
She is known for bringing a newsroom mindset to communications, combining urgency, clarity, and strong editorial judgment with a deep commitment to accuracy and credibility. Her work is grounded in helping organizations communicate with clarity, purpose, and integrity to drive meaningful impact.