Digital and Social Media
Social and digital media play a strategic role in helping to shape a company’s image and reputation — and drive business results. Our expertise in digital and social media spans the paid, owned and earned media continuum.
We develop and execute social media strategies, conduct social media audits and gap analyses, identify influencers and uncover and help message to online communities of interest that are relevant to client goals. As a complement to our client-centric communications programs, we can manage social media campaigns and channels, including outreach to bloggers and other influencers who shape opinions. Our overarching goal: to help client organizations execute social and digital media campaigns that drive reach, engagement and lead conversion.
Digital performance auditing, social media landscape and opportunity analysis
Search engine optimization and search engine marketing
Social media strategy and channel management (paid, owned, earned)
Influencer identification, marketing and engagement strategies
Social media training
Website and landing page strategy and development